Creative Direction
The Unbearable Itch
In the rare disease space, how do you depict a liver disease, Alagille syndrome, that consumes children with an unBEARable itch? This campaign spread through various mediums showcased the true harm of the itch and brought to light the need to treat with urgency.
TableTalks
This has to be one of my favorites videos to date. While we have done a number of patient videos to showcase how Alagille syndrome affects patients and their families, we turn the tables in this video to let young Tea lead the interview with her beloved doctor, Dr Bass.
LIV It Up
As we launch a new campaign for LIVMARLI to showcase the drug's power to work for all ages this video highlights all the important stages in life. This fun animation style not only signifies huge milestones for families of ALGS but also uses characters specifically fashioned off actual LIVMARLI patients.
McCann Health
Zeposia Global
In the treatment of multiple sclerosis (MS) doctors are often burden with choosing between body or mind. Our global branded campaign visualized ZEPOSIA as the treatment of choice protecting the whole patient.
McCann Health
Highlight Reel
Reviewing our best work, we created a dynamic video that brought all our brands together in one highlighted reel starting from the very beginning of our brands to our most current work.